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Web 2.0 expo

The Power of Less

"We do some of our best work when we’re constrained: by budgets, by headcount, by technology, by the economy. These are the times when bureaucracy and waste die by necessity. What’s left are ideas, and the muscle to make them real."

2009 will be a tough year in many ways, but now more than ever, the core concepts of Web 2.0 provide an advantage. Lightweight tools, user interfaces, and development models will help streamline productivity and focus resources; new business models will emerge out of the environment of change. Transparency and openness will help avoid disasters and extend our influence, as we learn to trust users as co-developers. Marketers can’t afford to ignore the value of social media, communities, and a new set of analytics. On an individual, team, company, and global level, this is the year we will choose to work on what matters.

So, where is healthcare going with this? Are we part of the big picture that big business has?