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I am an Australian occupational therapist, educator and researcher. I have worked as an OT in mental health, vocational rehabilitation and a private surgical hospital. I am passionate using online technology to enhance the knowledge and growth of the occupational therapy profession. In my PhD research I am looking at the role of online technologies in information management and knowledge transfer in occupational therapy. Views expressed and stories shared on this blog are my opinion and do not represent views of my employer or professional registration body.

Wednesday, March 4, 2009

Companies turn to Web 2.0 to recruit for trials

"Fierce Biotech" reports
Patient recruitment companies are reinventing the patient-to-trial matchmaking service of yesteryear with a new approach that meets prospects where they are increasingly spending their time--on social networking sites.
Not only are companies creating web applications for such popular sites as Myspace and Facebook, but the companies running these sites have also begun exploring the idea of creating business plans around clinical trial recruitment, Matthew Holt, founder and author of The Health Care Blog, tells Bio-IT World.

Visit this link to read the whole story! It's just too obvious isn't it?!

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